First grand opening of a Ferrari store in the Middle East : -
The first official grand opening of a Ferrari Store in the Middle East region took place today in Abu Dhabi. Ferrari's President Luca di Montezemolo, Ahmed Ali Al Sayegh, Chairman of ALDAR, Abdullah Abdel Rahim Al Fahim, Chairman of Al Fahim Enterprises and Ferrari's Commercial and Brand Director Dany Bahar, took part in the ribbon-cut ceremony.The store will be managed by FADAR, a joint venture company between Al Fahim Enterprises and ALDAR Properties.Located at the renowned Marina Mall, it is the 18th Ferrari Store in the world. On a total floor space of 116 sqm, the Abu Dhabi store offers a broad array of Ferrari products, including apparel and accessories for men, women, and children, leather goods, memorabilia, publications, toy models and electronic goods - some of them exclusively on sale at Ferrari Stores.The wide goods' selection is on display in a showroom that was designed to offer customers an iconic journey through the areas that characterize the Prancing Horse's boutiques: fan in the first section, the exclusive luxury section and vintage on the left side and the children's section on the right.True to the tradition of every Ferrari Store, on a scooped surface of simulated asphalt, cordoned off by a steel rope, there is an example of the Ferrari team's single-seater race car. At the entrance visitors are welcomed by the roar of a Formula 1 engine."Bringing the Ferrari brand to Abu Dhabi is a crucial element of our strategic partnership with the Prancing Horse, and today's inauguration of the Ferrari Store in Abu Dhabi is an important step on this journey"
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