Tata approves new Jaguar and Land Rover models
April 5, 2008 |13:00 | Land Rover By : Team X

Ford's former Premiere Auto Group members don't appear to be wasting any time moving in a positive direction.
According to published reports, Tata chairman Ratan Tata has revealed a five-year plan to build more Jaguar and Land Rover models.
One of those new vehicles should be the Jaguar XE - a two-seat sports car currently in Jaguar's design and planning stages. It's said Tata is planning to launch the new car around 2012. However, there is no word if the car would be based on the new XF or XK platform.
For Land Rover fans, Tata's announcement can be seen as encouraging support for the three-door LRX concept, which was previewed at this year's Detroit auto show. Rumors say the LRX will be built at Land Rover's Halewood plant and that the company is planning to double that facility's production capacity by 2012. Sources also say Land Rover is in talks with the Indian government and could be contracted to build thousands of new Defender models for military use in the coming years.

The LR2 HSE moves upscale, with such features as body-color sills and bumpers, rear spoiler, titanium door handles and 19-inch alloy wheels. Interior changes include 8-way (driver) and 6-way (passenger) power-adjustable seats and a storage box with sliding cover.Land Rover carries over the 230-horsepower 3.2-liter six-cylinder engine from the standard LR2, mated to a new six-speed automatic transmission with manual shift capability and driver-selectable sport mode. The company claims 0-60-mph acceleration in 8.4 seconds.The 2008 LR2 HSE goes on sale November 1.What this means to you: The Range Rover HSE finally has a premium sibling at the other end of the price spectrum.
Land Rover owners are kind of like Chicago Cubs Fans. I grew up in Chicago and went to many Cubs games at the nostalgic Wrigley Field. The Chicago Cubs (or Cubbies as we affectionately call them) don't have a strong winning streak. In fact they haven't won aworld series since 1908. This doesn't deter the fans. They continue to buy tickets, and the stands are always full. It's the ambiance that draws them more than the talent of the team. Wrigley Field is by no means a modern stadium, and there are no lights for night games. That's the charm. Like the Cubs, the Land Rover brand has pretty much stuck to tradition with vehicles that were neither modern nor showy but continued to perform as expected. Owners know that to purchase a Land Rover means there will undoubtedly be more service appointments and money spent to keep the thing running. It's a Land Rover, after all, not a Toyota! Off-road enthusiasts will dump even more money into all the accoutrements and beam with pride as they tell stories of how their trusty vehicle made it through a river crossing, over sand dunes and jagged rock crevices, with ease.TheseLand Rover owners are loyal, predictable folks. They usually have dogs (Labradorsbeing the most common), they love to tell stories (especially about how their Land Rover saved their life ... or the life of their dog), they buy and actually wear Land Rover gear (their dogs have Land Rover collars), they like the fact that a Land Rover is not a vehicle meant for speed, and no matter how many times they come into the service department for repairs and maintenance, they continue to buy the brand. They also know all the service staff personally, and they have their favorite mechanics. Now, this may sound like I'm stereotyping and grossly exaggerating, but I worked for Land Rover, and I have experienced the ownership phenomenon. Adding to that I'm a two-time Land Rover Discovery owner as well, and I spend more time and money on repairs than I do on home renovations!
Land Rover brought a competitive vehicle to the sands of Morocco during the first press samplings of the all-new LR2 compact sport/utility, as many automakers do during new-product launches.
Land Rover At the 2007 Geneva Motor Show 













